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Travel Investment
Some environmentally conscious companies in Europe and the United States are finding a market for offering business management skill training in countries where the poor are vulnerable to environmental degradation. In addition to teaching local communities, for example, the fine art of conducting tours that create intrigue and educate visitors about natural environmental attractions, local groups may learn how to create a tourism infrastructure that will sustain the industry for years to come.
Ecotourism planning workshops and training in Guatemala recently resulted in an alliance of government, private sector, local communities and institutions. The alliance is focused on creating responsible tourism in the Maya Biosphere Reserve, including marketing Petén as a tourist destination, offering training courses for local businesses that provide high-quality services to tourists, and maintaining an approval system that identifies compliance with standards of social and environmental sustainability in tourism.
Investment in ecotourism appears to be an investment in the future of our planet.
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